Advertising, Promotion of Integrated Marketing Communications by Shimp, 7th Ed.

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Advertising, Promotion, And Other Aspects of Integrated Marketing Communications

US 7th edition

by Terence A. Shimp

If your class is using the 8th edition consider the following:

The content of the 7th edition is nearly identical to Advertising, Promotion, And Other Aspects of Integrated Marketing Communications 8th edition

The only major difference is the cover and the price!!!

Publishers constantly come out with newer editions to make more money giving them reason to charge $200 + for a book. The thing is they don't really change much with a newer edition besides changing the cover and add some case studies.

You will save a big chunk of $$ by purchasing this previous edition.

Previously owned textbook is in good condition

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