Consumer Behavior Building Marketing Strategy Hawkins

Consumer Behavior: Building Marketing Strategy

US 10th edition

by Hawkins, Mothersbaugh & Best

If your class is using the 11th edition consider the following:

The content of the 10th edition is nearly identical to Consumer Behavior: Building Marketing Strategy 11th edition ISBN #0073381101

The only major difference is the cover and the price!!!

Publishers constantly come out with newer editions to make more money giving them reason to charge $175+ for a book. The thing is they don't really change much with a newer edition besides changing the cover and add some case studies.

You will save a big chunk of $$ by purchasing this previous edition.

Previously owned textbook is in good shape

Orders are always shipped within 24 business hours of payment.

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