Advertising, Promotion & Other Aspects... by Shimp

Advertising, Promotion, And Other Aspects of Integrated Marketing Communications

US 7th edition

by Shimp

If your class is using the 8th edition consider the following:

The content of the 7th edition is nearly identical to Advertising, Promotion, And Other Aspects of Integrated Marketing Communications 8th edition ISBN #0324593600

The only major difference is the cover and the price!!!

Publishers constantly come out with newer editions to make more money giving them reason to charge $200 + for a book. The thing is they don't really change much with a newer edition besides changing the cover and add some case studies.

You will save a big chunk of $$ by purchasing this previous edition.

Previously owned textbook is in good condition

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